While questioning the future of multi-brand retail, we found ways to enlarge extensions and existence into the digital world. The world that has been created, is based off the values of the current physical store and is a project that shows how our dream retail store would look like.

The space consists of 3 floors: -1: A underwater farm, where magical bonsai trees are being grown 0: Retail floor, with available real-time products. 1: A gallery space, where bonsai trees, grown from our own farm are being presented as NFT’s, each having unique features.

The products available in this digital store, are real products that were hand scanned, allowing digital visitors to shop real time products hanging in the physical store at Rotterdam. Meaning that, if a purchase would be completed through-out crypto payments, the purchased product would be delivered to your front door and would be unlocked to wear by your digital character. It basically functions as a webshop, but offers 10 times more experience and interaction.

Role: Creative direction, Landscape & Architectural design